- On the market for 180 days, original condition by owner
- Last listing price $4,500,000
- Highest offer $4,300,000
609 10TH STREET | SANTA MONICA
BEFORE
After
- Painted interior and soft-staged home
- Aggressively marketed to local neighborhood
- Sold at 1st open house for $4,700,000
- Represented buyer and seller
557 12TH STREET | SANTA MONICA
BEFORE
- On market for 140 day
- Last list price $3,750,000
After
- Staged house for $800
- Executed extensive marketing campaign
- Sold for $3,910,000
- Sold for $160,000 over last listing price
2682 34TH STREET | SANTA MONICA
BEFORE
- On the market for 70 days
- No offers
- Local agent
- Last list price $1,099,000
After
- Painted interior and exterior
- Staged home
- Represtented both the buyer and seller
301 S KENTER AVENUE | LOS ANGELES
BEFORE
- On market 2 months with no offer
- Busy street
- Highest offer $2,800,000
- Last list price $3,295,000
After
- Painted home
- 3 offers
- Sold for $3,170,000
- Represted both buyer and seller
415 7TH STREET | SANTA MONICA
BEFORE
- On the market for 4 months
- Last list price $3,200,000
After
- Spent $800 painting exterior
- Marketed to local buyers and developers
- 12 offers
- Sold for $3,500,000
1969 CURSON PLACE | LOS ANGELES
BEFORE
- On the market 3 times
- No offers
- Poor marketing/advertising
After
- Repainted
- Staged
- Sold for $1,450,000 to out of state buyer
11257 SUNSHINE TERRACE | STUDIO CITY
BEFORE
- On the market 2 times before
- Previously in escrow for $1,560,000
After
- Soft-staging
- Revamped exterior of house
- Sold for $1,780,000
2700 BENEDICT CANYON DRIVE | BEVERLY HILLS
BEFORE
- On the market 3 times before
- On the market for 3 years
- Highest offer was $6,000,000
After
- Orchestrated home renovation for $350,000
- Listed the property for $1,000,000 over previous list price
- Sold for $7,700,000
- Represented buyer and seller
- Sold in 25 days
3924 DAVANA ROAD | SHERMAN OAKS
BEFORE
- Tried to sell for $2,295,000
- No offers
- On the market for 2-3 months
- Photos looked a little bit flat
After
- Increased the price to $2,600,000
- Redid marketing twilight shot focused
- Decluttered the house
- Sold to celebrity client
- Agent came from inside out Hilton & Hyland office
- Sold for $2,499,000
535 CALIFORNIA TERRACE | PASADENA
BEFORE
- Tried listing with local agent
- Used lockbox to show property
- On the market for 3 months
After
- Came In redid all marketing
- Had professional open house and brokers open
- In escrow in 1st week
- International buyer
- Sold for $1,335,000
845 HIGHLAND DRIVE | LA CANADA FLINTRIDGE
BEFORE
- On the market 3 times before
- On the market 2 years
- Represented by 2 local agents
After
1265 CHATEAU ROAD | PASADENA
BEFORE
- On the market 2 times before
- Represented by local agents
before- No offers
After
- Revamped photography
- Repositioned all marketing
- Sold for $3,398,000 to international buyer
2503 ABERDEEN AVENUE | LOS FELIZ
BEFORE
- Represented by discount broke-
After
- Re-landscaped entire front of house
- Mid-century staging
2600 LAKE VIEW AVENUE | SILVERLAKE
BEFORE
- Tried to sell 2 times before
- Had 1 offer
After
- Re-positioned all marketing
- Partial staging
- Sold off market
5071 LLANO DRIVE | WOODLAND HILLS
BEFORE
- New construction
- On market 3 times before
- No offers
- Leased out property
After
- Celebrity buyer
- Re-staged entire house
- Sold for $2,300,000 to out of area buyer
11570 SUNSHINE TERRACE | STUDIO CITY
BEFORE
- Had an offer for $1,150,000
- Represented by small brokerage
After
- Repainted interior
- Revamped all marketing
- Sold for $1,190,000
2765 CASIANO ROAD | BEL AIR
BEFORE
- Tried to sell property with previous agent
- Had 3 offer
- Agent represented buyer and seller
- Agent could not make deal work
After
- Repainted the house
- Soft repositioning of the house
- Came out at the same price
- Secured an out-of-town buyer
- Had 2 offers, closed in 45 days
- Sold for $2,299,000
2436 N COMMONWEALTH | LOS FELIZ
BEFORE
- On the market last for $2,075,000
- On the market for 4 months
- Same agent that helped owner purchase house
- No offers
- Brokers were doing it for 1.25% which is half the normal amount
After
- Increased price to $2,125,000 - $50,000 more than old price
- Spent $800 to paint and stage
- Redid the marketing and square footage on the MLS to show the guest house
- Sold for $2,099,000
10550 FONTENELLE AVENUE | BEL AIR
BEFORE
- Tried to sell for 300 days
- With 2 different brokerages
- No offers
After
- Used international connection through Hilton & Hyland
- Got an international buyer
- Sold in 3 months
- Nearly represented buyer and seller
- Sold for $13,500,000
1408 GENESEE AVENUE | LOS ANGELES
BEFORE
- On the market for 4 months
- Local Agent
- Weak photos
After
- Soft painting and redid all marketing
- Aggressive international ad campaign
- Sold to international buyer
- Sold for $1,830,000
1057 HARVARD STREET | SANTA MONICA
BEFORE
- Out of area agent
- Tried to sell twice before
- Listing agents were owner's friends
After
- Repainted and staged
- Decluttered
- Chinese Buyer
- Sold for $2,850,000
2134 HOBART STREET | LOS FELIZ
BEFORE
- Tried to sell 3 times before
- Family friend agent
After
- Took an aggressive approach on local area marketing
- New photos and staging
- Sold off market for $1,995,000
720 HOLMBY AVENUE | WESTWOOD
BEFORE
- 30 years plus experience local agent
- Flat marketing
- No Offers
- 4 different levels inside the home
After
- Repainted and staged for $15,000
- Professional Photographer
- Redid front landscaping of the house
- Sold in 3 day escrow - 1031 exchange buyer
- Sold for $3,680,000
11231 HOMEDALE STREET | LOS ANGELES
BEFORE
- Tried to sell with local agent
- Tough house to sell from noise of the 405
- No offers
After
- Painted a bit on home
- Soft staging throughout home
- Sold to buyer looking for bigger home in the area
- Sold for $2,040,000
514 IDAHO AVENUE | SANTA MONICA
BEFORE
- Last price $1,100,000
- Owner was the agent
- Poor photos
After
- Redid all marketing and advertising
- Increased price to $1,299,000
- Sold for 100k more with 3 offers
2687 LA CUESTA DRIVE | HOLLYWOOD HILLS
BEFORE
- Tried to sell twice before
- Poor presentation to market
After
- Increased price 200k to $1,299,000
- Redid house for $15,000
- Amazing photographer campaign
- Sold with 3 offers for $150,000 over the list price
- International buyer from China
3420 MILITARY AVENUE | LOS ANGELES
After
2862 NICHOLS CANYON | HOLLYWOOD HILLS
BEFORE
- Tried to sell for 8 months
- Keller Williams agent
- No Offers
After
- Repainted and staged
- Changed price
- Had 3 offers and closed
- Sold for $2,295,000
4521 NOELINE WAY | ENCINO
BEFORE
- Local Agent
- No Offers
After
- 4 levels of stairs
- Sold to out of country buyer
- Represented buyer and seller
- Sold for $2,400,000
2344 PIER AVENUE | SANTA MONICA
BEFORE
- No Offers
- Poor photos
- Local area specialist
- Price $949,000
After
- Spent 6k to get property ready
- Painted and gardening work
- Reshot photos
8769 SKYLINE DRIVE | HOLLYWOOD HILLS
BEFORE
- Local area specialist agent
- No Offers
- Home built into the hill
After
- One celebrity client offer
- Very tough negotiation
- Sold for $1,850,000
10540 TENNESSEE AVENUE | CENTURY CITY
BEFORE
- Short time on market
- Owner had relationship with agent
After
- Repainted house
- Same price
- Sold in first 2 weeks
- Sold for $2,340,000
