1420 LAUREL WAY | BEVERLY HILLS

1420 LAUREL WAY - BEFORE

BEFORE

- On the market for 10 months

- No offers

1420 LAUREL WAY - AFTER

After

- In escrow after 20 days / sold after 46 days

- Put a gate and wine cellar in home

- Aggressively marketed the home in SF and NYC tech community

- Sold for $12,499,000 

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609 10TH STREET | SANTA MONICA

609 10TH STREET - Before

BEFORE

- On the market for 180 days, original condition by owner 

- Last listing price $4,500,000

- Highest offer $4,300,000

609 10TH STREET - After

After

- Painted interior and soft-staged home

- Aggressively marketed to local neighborhood

- Sold at 1st open house for $4,700,000

- Represented buyer and seller

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557 12TH STREET | SANTA MONICA

557 12TH STREET - Before

BEFORE

- On market for 140 day

- Last list price $3,750,000 

557 12TH STREET - After

After

- Staged house for $800

- Executed extensive marketing campaign

- Sold for $3,910,000

- Sold for $160,000 over last listing price

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2682 34TH STREET | SANTA MONICA

2682 34TH STREET - BEFORE

BEFORE

BEFORE

- On the market for 70 days

- No offers

- Local agent

- Last list price $1,099,000

 

2682 34TH STREET - AFTER

After

- Painted interior and exterior

- Staged home

- Represtented both the buyer and seller 

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301 S KENTER AVENUE | LOS ANGELES

301 S KENTER AVENUE - BEFORE

BEFORE

- On market 2 months with no offer

- Busy street

- Highest offer $2,800,000

- Last list price $3,295,000

301 S KENTER AVENUE - AFTER

After

- Painted home

- 3 offers

- Sold for $3,170,000

- Represted both buyer and seller

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415 7TH STREET | SANTA MONICA

415 7TH STREET - BEFORE

BEFORE

- On the market for 4 months

- Last list price $3,200,000

415 7TH STREET - AFTER

After

- Spent $800 painting exterior

- Marketed to local buyers and developers

- 12 offers

- Sold for $3,500,000

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538 10TH STREET | SANTA MONICA

538 10TH STREET - BEFORE

BEFORE

- On market 3 separate times before

- No offers

538 10TH STREET - AFTER

After

- Difficult house to sell; complex floor plan; 70 stairs

- Revamped photography and marketing

- Sold after 4 months

- Sold for $2,800,000

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845 HIGHLAND DRIVE | LA CANADA FLINTRIDGE

845 HIGHLAND DRIVE - BEFORE

BEFORE

- On the market 3 times before

- On the market 2 years

- Represented by 2 local agents

845 HIGHLAND DRIVE - AFTER

After

- Re-staged entire house

- 3 offers

- Sold for $3,810,000

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1265 CHATEAU ROAD | PASADENA

1265 CHATEAU ROAD - BEFORE

BEFORE

- On the market 2 times before

- Represented by local agents

 before- No offers

1265 CHATEAU ROAD - AFTER

After

- Revamped photography

- Repositioned all marketing 

- Sold for $3,398,000 to international buyer

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1969 CURSON PLACE | LOS ANGELES

1969 CURSON PLACE - BEFORE

BEFORE

- On the market 3 times

- No offers

- Poor marketing/advertising

1969 CURSON PLACE - AFTER

After

- Repainted

- Staged

- Sold for $1,450,000 to out of state buyer

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2301 INVERNESS AVENUE | LOS FELIZ

2301 INVERNESS AVENUE - BEFORE

BEFORE

- Co-listed by 2 agents

- Previous agent tried to sell as teardown to investors  

2301 INVERNESS AVENUE - AFTER

After

- Re-landscaped

- Mid-century staging

- Revamped photography

- Sold for $2,180,000 to end user

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2503 ABERDEEN AVENUE | LOS FELIZ

2503 ABERDEEN AVENUE - BEFORE

BEFORE

- Represented by discount broke-

2503 ABERDEEN AVENUE - AFTER

After

- Re-landscaped entire front of house 

- Mid-century staging

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2600 LAKE VIEW AVENUE | SILVERLAKE

2600 LAKE VIEW AVENUE - BEFORE

BEFORE

- Tried to sell 2 times before

- Had 1 offer

2600 LAKE VIEW AVENUE - AFTER

After

- Re-positioned all marketing

- Partial staging

- Sold off market

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5071 LLANO DRIVE | WOODLAND HILLS

5071 LLANO DRIVE - BEFORE

BEFORE

- New construction

- On market 3 times before

- No offers

- Leased out property

5071 LLANO DRIVE - AFTER

After

- Celebrity buyer

- Re-staged entire house

- Sold for $2,300,000 to out of area buyer

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11257 SUNSHINE TERRACE | STUDIO CITY

11257 SUNSHINE TERRACE - BEFORE

BEFORE

- On the market 2 times before 

- Previously in escrow for $1,560,000 

11257 SUNSHINE TERRACE - AFTER

After

- Soft-staging

- Revamped exterior of house

- Sold for $1,780,000

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11570 SUNSHINE TERRACE | STUDIO CITY

11570 SUNSHINE TERRACE - BEFORE

BEFORE

- Had an offer for $1,150,000

- Represented by small brokerage 

11570 SUNSHINE TERRACE - AFTER

After

- Repainted interior

- Revamped all marketing 

- Sold for $1,190,000

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8508 ALLENWOOD ROAD | SUNSET STRIP

8508 ALLENWOOD ROAD - BEFORE

BEFORE

- Previous agent could not sell for 3 months

- No offers

- Had a close relationship with owner

8508 ALLENWOOD ROAD - AFTER

After

- Repositioned all marketing 

- Adjusted listing priced

- Sold for $2,250,000

- Represented buyer and seller

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2700 BENEDICT CANYON DRIVE | BEVERLY HILLS

2700 BENEDICT CANYON DRIVE - BEFORE

BEFORE

- On the market 3 times before 

- On the market for 3 years

- Highest offer was $6,000,000

2700 BENEDICT CANYON DRIVE - AFTER

After

- Orchestrated home renovation for $350,000

- Listed the property for $1,000,000 over previous list price  

- Sold for $7,700,000

- Represented buyer and seller

- Sold in 25 days 

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535 CALIFORNIA TERRACE | PASADENA

535 CALIFORNIA TERRACE - BEFORE

BEFORE

- Tried listing with local agent

- Used lockbox to show property 

- On the market for 3 months 

535 CALIFORNIA TERRACE - AFTER

After

- Came In redid all marketing 

- Had professional open house and brokers open 

- In escrow in 1st week

- International buyer 

- Sold for $1,335,000

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2765 CASIANO ROAD | BEL AIR

2765 CASIANO ROAD - BEFORE

BEFORE

- Tried to sell property with previous agent

- Had 3 offer

- Agent represented buyer and seller 

- Agent could not make deal work

2765 CASIANO ROAD - AFTER

After

- Repainted the house 

- Soft repositioning of the house

- Came out at the same price

- Chinese Buyer

- Had 2 offers, closed in 45 days 

- Sold for $2,299,000

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2436 N COMMONWEALTH | LOS FELIZ

2436 N COMMONWEALTH - BEFORE

BEFORE

- On the market last for $2,075,000

- On the market for 4 months

- Same agent that helped owner purchase house

- No offers

- Brokers were doing it for 1.25% which is half the normal amount

2436 N COMMONWEALTH - AFTER

After

- Increased price to $2,125,000 - $50,000 more than old price

- Spent $800 to paint and stage

- Redid the marketing and square footage on the MLS to show the guest house 

- Sold for $2,099,000

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3924 DAVANA ROAD | SHERMAN OAKS

3924 DAVANA ROAD - BEFORE

BEFORE

- Tried to sell for $2,295,000

- No offers

- On the market for 2-3 months

- Photos looked a little bit flat

3924 DAVANA ROAD - AFTER

After

- Increased the price to $2,600,000

- Redid marketing twilight shot focused

- Decluttered the house 

- Sold to celebrity client 

- Agent came from inside out Hilton & Hyland office

- Sold for $2,499,000

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10550 FONTENELLE AVENUE | BEL AIR

10550 FONTENELLE AVENUE - BEFORE

BEFORE

- Tried to sell for 300 days

- With 2 different brokerages 

- No offers

10550 FONTENELLE AVENUE - AFTER

After

- Used international connection through Hilton & Hyland

- Got an international buyer 

- Sold in 3 months

- Nearly represented buyer and seller 

- Sold for $13,500,000

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1408 GENESEE AVENUE | LOS ANGELES

1408 GENESEE AVENUE - BEFORE

BEFORE

- On the market for 4 months

- Local Agent

- Weak photos

1408 GENESEE AVENUE - AFTER

After

- Soft painting and redid all marketing

- Aggressive international ad campaign 

- Sold to international buyer

- Sold for $1,830,000

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1057 HARVARD STREET | SANTA MONICA

1057 HARVARD STREET - BEFORE

BEFORE

- Out of area agent

- Tried to sell twice before 

- Listing agents were owner's friends 

1057 HARVARD STREET - AFTER

After

- Repainted and staged 

- Decluttered 

- Chinese Buyer

- Sold for $2,850,000

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2134 HOBART STREET | LOS FELIZ

2134 HOBART STREET - BEFORE

BEFORE

- Tried to sell 3 times before 

- Family friend agent

2134 HOBART STREET - AFTER

After

- Took an aggressive approach on local area marketing

- New photos and staging

- Sold off market for $1,995,000

 

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720 HOLMBY AVENUE | WESTWOOD

720 HOLMBY AVENUE - BEFORE

BEFORE

- 30 years plus experience local agent

- Flat marketing 

- No Offers

- 4 different levels inside the home 

720 HOLMBY AVENUE - AFTER

After

- Repainted and staged for $15,000

- Professional Photographer 

- Redid front landscaping of the house 

- Sold in 3 day escrow - 1031 exchange buyer

- Sold for $3,680,000

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11231 HOMEDALE STREET | LOS ANGELES

11231 HOMEDALE STREET - BEFORE

BEFORE

- Tried to sell with local agent 

- Tough house to sell from noise of the 405

- No offers

11231 HOMEDALE STREET - AFTER

After

- Painted a bit on home

- Soft staging throughout home

- Sold to buyer looking for bigger home in the area 

- Sold for $2,040,000

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514 IDAHO AVENUE | SANTA MONICA

514 IDAHO AVENUE - BEFORE

BEFORE

- Last price $1,100,000 

- Owner was the agent

- Poor photos

 

514 IDAHO AVENUE - AFTER

After

- Redid all marketing and advertising 

- Increased price to $1,299,000

- Sold for 100k more with 3 offers 

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2687 LA CUESTA DRIVE | HOLLYWOOD HILLS

2687 LA CUESTA DRIVE - BEFORE

BEFORE

- Tried to sell twice before 

- Poor presentation to market

2687 LA CUESTA DRIVE - AFTER

After

- Increased price 200k to $1,299,000

- Redid house for $15,000

- Amazing photographer campaign 

- Sold with 3 offers for $150,000 over the list price

- International buyer from China

Click here to see more about this listing


10712 LINDBROOK DRIVE | WESTWOOD

10712 LINDBROOK DRIVE - BEFORE

BEFORE

- Local agent tried to sell

- Got offers could not make it work 

- On the market for 4 months 

10712 LINDBROOK DRIVE - AFTER

After

- Received 2 offers 

- Cleaned up the house

- SOLD for $1,650,000 representing the buyer and seller

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8272 MARMONT LANE | HOLLYWOOD HILLS

8272 MARMONT LANE - BEFORE

- Local area special agent

- Starting price too high

- Agent did not follow through what he told seller

8272 MARMONT LANE - AFTER

- Represented the buyer and seller

- Sold for $2,395,000


3420 MILITARY AVENUE | LOS ANGELES

3420 MILITARY AVENUE - BEFORE
3420 MILITARY AVENUE - AFTER

After

- Big home for the area

- Sold for $1,750,000

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1001 E MOUNTAIN STREET | GLENDALE

1001 E MOUNTAIN STREET - BEFORE

BEFORE

- Local Agent

- List price was $1,299,000

- Received 2 offers highest was $1,400,000

- 6 months on market

1001 E MOUNTAIN STREET - AFTER

After

- Repainted and staged for $15,000 

- Took 1 month

- Went up on the list price $15,000 to $1,315,000

- Sold in first weekend for $1,315,000

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2862 NICHOLS CANYON | HOLLYWOOD HILLS

2862 NICHOLS CANYON - BEFORE

BEFORE

- Tried to sell for 8 months

- Keller Williams agent

- No Offers

2862 NICHOLS CANYON - AFTER

After

- Repainted and staged

- Changed price

- Had 3 offers and closed

- Sold for $2,295,000

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4521 NOELINE WAY | ENCINO

4521 NOELINE WAY - BEFORE

BEFORE

- Local Agent

- No Offers

4521 NOELINE WAY - AFTER

After

- 4 levels of stairs

- Sold to out of country buyer

- Represented buyer and seller 

- Sold for $2,400,000

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2344 PIER AVENUE | SANTA MONICA

2344 PIER AVENUE - BEFORE

BEFORE

- No Offers

- Poor photos

- Local area specialist 

- Price $949,000

2344 PIER AVENUE - AFTER

After

- Spent 6k to get property ready

- Painted and gardening work

- Reshot photos

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8769 SKYLINE DRIVE | HOLLYWOOD HILLS

8769 SKYLINE DRIVE - BEFORE

BEFORE

- Local area specialist agent 

- No Offers 

- Home built into the hill

8769 SKYLINE DRIVE - AFTER

After

- One celebrity client offer

- Very tough negotiation 

- Sold for $1,850,000

Click here to see more about this listing


10540 TENNESSEE AVENUE | CENTURY CITY

10540 TENNESSEE AVENUE - BEFORE

BEFORE

- Short time on market 

- Owner had relationship with agent 

10540 TENNESSEE AVENUE - AFTER

After

- Repainted house 

- Same price

- Sold in first 2 weeks

- Sold for $2,340,000

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3709 TILDEN AVE | LOS ANGELES

3709 TILDEN AVE - BEFORE

BEFORE

- Different time in market place

- No offers and short sale

3709 TILDEN AVE - AFTER

After

- Redid entire house

- New photos and marketing to outside the area

- SOLD nearly $100,000 above the list price

- Out of the area buyer paid out of the area price

- Sold for $1,300,000

Click here to see more about this listing


95 TUSTIN ROAD | PASADENA

95 TUSTIN ROAD - BEFORE
95 TUSTIN ROAD - AFTER

After


133 WADSWORTH AVENUE | SANTA MONICA

133 WADSWORTH AVENUE - BEFORE

BEFORE

- The deal fell out of escrow

- House looked in disrepair 

133 WADSWORTH AVENUE - AFTER

After

- Cleaned up house

- Tough house to sell as the home needed a lot of work

- Represented the buyer and seller

- Buyer was found 2 streets over

- Sold for $3,450,000

Click here to see more about this listing


10519 WELLWORTH AVENUE | WESTWOOD

10519 WELLWORTH AVENUE - BEFORE

BEFORE

- No Offers

- Agent personal friend of agents for a long time

- Marketing opportunity was missed

10519 WELLWORTH AVENUE - AFTER

After

- Went up 1 year later by $300,000 in price

- Painted some of the house with gardening touch ups

- Got 5 offers

- Got $50,000 over asking

- Sold for $1,830,000

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10575 AYRES AVENUE | CHEVIOT HILLS

10575 AYRES AVENUE - BEFORE

TBD

10575 AYRES AVENUE - AFTER

TBD


2227 FERN DELL PLACE | LOS FELIZ


3907 SEPULVEDA BLVD | SHERMAN OAKS


38260 MARMONT LANE | HOLLYWOOD HILLS WEST


1512 SUNSET PLAZA DRIVE | SUNSET STRIP


101 OCEAN AVENUE #E502 | SANTA MONICA